© All rights reserved. John Gerst Design · Holiframes LLC

Bring Clarity to
Complex Projects
Bring Clarity to
Complex Projects
Bring Clarity to Complex Projects

Every project is a collection of moving parts. We help align vision, experience, and implementation before they become construction.Every project is a collection of moving parts. We help align vision, experience, and implementation before they become construction.Every project has moving parts. We help align them before construction begins.

RLS Method™

Design the vision · Align the vision · Implement the vision.

EXPERIENCE DESIGN

Define the atmosphere, hierarchy, and emotional intent before design decisions become fixed.

RLS SIMULATION™

Visualize, evaluate, and align stakeholders before construction begins.

RLS PROTECT™

Translate design intent into documentation, controls, and implementation guidance.

Where We Add Value

Can we fit into your project
Already have an Architect?

Perfect. RLS helps architects communicate and protect design intent throughout implementation.

Potential benefits:

  • Better stakeholder understanding
  • Reduced interpretation during construction
  • Clearer communication with builders and integrators
  • Greater confidence in design decisions
Already have an Integrator?

Perfect. RLS complements existing automation and AV teams by providing a shared reference for scene behavior, atmosphere, controls, and user experience before programming begins.

Potential benefits:

  • Faster commissioning
  • Fewer programming revisions
  • Better client alignment
  • Reduced change requests
  • More confident scene approval
Working on a Remote Project?

RLS was developed with the idea that great experiences should not depend on geography.

For many RadioRA 3 projects, the intended experience can be planned, simulated, documented, preconfigured, and supported remotely. Local electricians install the devices, while design intent, scene strategy, labeling, and commissioning preparation are completed in advance.

Potential benefits:

  • Simulate and validate before installation
  • Clear rough-in and labeling documentation
  • Preconfigured hardware
  • Reduced onsite coordination
  • Faster commissioning
  • Remote support after installation
Need a Second Perspective?

Sometimes a project doesn't need more equipment. It needs more clarity.

Potential benefits:

  • Identify missed opportunities
  • Compare alternatives
  • Validate assumptions
  • Improve confidence before committing to implementation
Building a New Home?

This is often where RLS provides the greatest value.

Potential benefits:

  • Validate decisions before rough-in
  • Improve homeowner confidence
  • Reduce expensive late-stage changes
  • Create a shared understanding between all project stakeholders
Trying to Decide Between Multiple Options?

That's exactly what simulation is for.

Potential benefits:

  • Side-by-side comparisons
  • Faster decision-making
  • Better understanding of tradeoffs
  • Reduced uncertainty

Find The Right
Starting Point

Select the stage that best describes the project.

RLS AUDIT™

Review what exists. Discover hidden experiential opportunities.

What you receive

  • Project Review
  • Expert Assessment
  • Improvement Opportunities
  • Action Plan

Best For

  • Existing Homes
  • Renovations
  • New Construction
  • Second Opinions

Starting at

$1,500
Professional fees for design & documentation.

Next step

Request
Product Guide

RLS SIGNATURE MOMENT™

Design one memorable experience.

What you receive

  • Design Concept
  • Recommendations
  • Documentation
  • Optional Simulation

Best For

  • Arrival Sequences
  • Cinematic Staircases
  • Entertainment Spaces
  • Wellness Environments

Starting at

$10,000
Professional fees for design & documentation.

Next step

Request
Product Guide

RLS WHOLE HOME EXPERIENCE™

Design the overall experience.

What you receive

  • Whole-Home Experience Strategy
  • Lighting & Controls Direction
  • Connected Space Planning
  • Signature Moment Opportunities
  • RLS SIMULATION™ included
  • RLS HOME GUIDE™ included

Best For

  • New Construction
  • Major Renovations
  • Luxury Residences
  • Multi-Stakeholder Projects

Starting at

Custom Scope
Professional fees for design & documentation.

Next step

Request
Product Guide

RLS SIMULATION™

See it before it's built.

What you receive

  • Interactive Simulation
  • Stakeholder Alignment
  • Design Validation
  • Shared Understanding

Best For

  • New Construction
  • Renovations
  • Luxury Residential Projects
  • Multi-Stakeholder Teams

Starting at

$3,000
Professional visualization and alignment services.

Next step

Request
Product Guide

+ RLS PROTECT™

Optional for RLS SIMULATION™ – Protect the vision through construction.

What you receive

  • Detailed Implementation Documentation
  • Rough-In Labeling Package
  • Device & Controls Labeling

Best For

  • Experience Documentation
  • Scene Definitions
  • Labeling Strategy
  • Implementation Notes

Starting at

$2,000
Professional fees for documentation, coordination, and implementation support.

Next step

Request
Product Guide

RLS OWNER GUIDE™

Help homeowners understand, operate, and maintain the lighting system within their home.

What you receive

  • Every Keypad Explained
  • Every Scene Documented
  • System Logic Reference
  • Digital & Print Owner Guide

Best For

  • Reduce Service Calls
  • Support Future Upgrades
  • Preserve Project Knowledge
  • Support Resale

Starting at

$1,500
Professional fees for documentation, coordination, and implementation support.

Next step

Request
Product Guide

RLS RA3 REMOTE™

Complete remote smart-home package for Lutron Radio RA3 Lighting.

What you receive

  • System Design
  • Controls Strategy
  • Interactive RLS SIMULATION™
  • Pre-Configured Devices
  • RLS OWNER GUIDE™

Best For

  • New Construction
  • Renovations
  • Remote Projects
  • Electricians, who want no hassle

Starting at

$5,000
Professional design, programming, documentation, and remote commissioning services.

Next step

Request
Product Guide

Typical Engagements

Every project follows a different path.
The process remains the same.

Example Project

Unique Entrance Experience

A custom arrival sequence designed to create anticipation before entering the home.

01CREATE

  • Arrival Concept
  • Atmosphere Study
  • Focal Point Strategy
  • Signature Moment

02PROTECT

  • Experience Simulation
  • Option Comparison
  • Stakeholder Alignment
  • Transition Review

03EXECUTE

  • Documentation & Drawings
  • Fabrication Guidance
  • Control Strategy
  • Commissioning Support

Example Project

Remote RadioRA 3 Project

Professional lighting and controls planning without a local integrator.

01CREATE

  • Scene Strategy
  • Lifestyle Review
  • Keypad Planning
  • Experience Goals

02PROTECT

  • Experience Simulation
  • Scene Review
  • Homeowner Approval
  • Team Alignment

03EXECUTE

  • Documentation
  • Load Schedules
  • Preconfigured Hardware
  • Remote Support

A Perspective Shaped
By Design And Execution

25+ years across design and execution.

Most firms specialize in one stage of the journey.

John Gerst Design brings together experience across design, branding, visualization, lighting, controls, manufacturing, and implementation — helping bridge the gap between vision and reality.

The result is a perspective that considers not only how an idea looks, but how it is communicated, built, and experienced.

We also Explore

Not every idea starts with a project.
Some begin as questions.

Can darkness create luxury?

How much light is enough?

Can architecture behave like cinematography?

Can anticipation be designed?

Request
Product
Guide
Request
Product
Guide
Every project is different.

Start With A Conversation.

Whether you're exploring an idea, reviewing a design, or preparing for implementation, we'll help determine the best path forward.

Based in Las Vegas. Working Internationally.

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